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How Retail Analytics Helps Improve Sales?

Most retail businesses have significant data inventories that require constant monitoring to make informed decisions about their operations, marketing, and sales strategies. Retail analytics helps leverage this data to identify areas for improvement and make data-driven decisions that can increase sales performance. When the pandemic hit Southeast Asia, retail businesses were one of the hardest …

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A group of people analyzing retail data.

What Is Retail Analytics?

Retail analytics refers to the process of synthesizing business data on sales, inventory, and consumer behavior into valuable insights.  Merchants can use it to make more strategic decisions about their management and operations.  In 2023, the Southeast Asian retail industry is expected to reach $53 billion in market value, with an estimated user base of …

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