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The quest (stress?) for ARR

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The race to achieve “meaningful ARR” is a topic that often comes up, given the stage we find ourselves in. But what does it really mean, and why is it so important?

First and foremost, let’s address what “meaningful ARR” actually means. ARR stands for Annual Recurring Revenue, and it represents the predictable and recurring revenue generated by a business within a year. It is an essential metric for startups, as it demonstrates the sustainability and growth potential of the business. However, what constitutes “meaningful” ARR may vary depending on the industry, market conditions, stage of your business, and investor expectations.

Defining “Meaningful ARR” in a Startup Landscape


When it comes to raising capital, founders often find themselves in a race to achieve ARR targets that investors deem as meaningful. The pressure to hit these benchmarks can be overwhelming, and it’s easy to get caught up in the pursuit of numbers. However, through my personal experience with ComeBy, I’ve come to realize that there are important considerations beyond the numbers.

One of the key lessons I’ve learned is that meaningful ARR goes beyond just revenue figures. It encompasses the value you bring to your customers, the problem you solve, and the impact you make in the market. Good investors are not solely interested in the revenue you generate; they also want to understand the scalability, market potential, and long-term viability of your business.

Beyond Numbers: The Holistic View of Meaningful ARR

As founders, it’s crucial to focus on building a strong foundation for your company. This involves creating a product or service that truly resonates with your target customers and solves their pain points. By prioritizing customer satisfaction and building a loyal user base, you lay the groundwork for sustainable growth and meaningful ARR.

Balancing Growth and Vision: Lessons on Achieving Meaningful ARR

Another lesson I’ve learned is the importance of staying true to your vision and not getting too caught up in chasing arbitrary ARR targets. While revenue is undoubtedly essential, it should not overshadow the core purpose and mission of your business. It’s crucial to strike a balance between growth and maintaining the integrity of your product or service.

Furthermore, remember that raising capital is not the sole measure of success. While securing funding can provide valuable resources and opportunities for growth, it should not define your worth as a founder. Focus on building a resilient and sustainable business that adds value to your customers’ lives, and the right investors will recognise and appreciate that.

..and so our journey of “finding ourselves” continues!

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