Do you think that despite all your efforts in marketing your retail store, the output isn’t what you expected? If that’s the case, you might need retail analytics to up your sales and marketing game.
Many a time, retailers face several problems that they simply can’t seem to solve. Here are five such problems, and towards the end, we will tell you why retail analytics is the right solution for all of these.
1. Insufficient Sales Assistants To Assist The Customers
Retailers find it challenging to hire the exact number of sales assistants needed to match the number of customers that visit the shop. It could be due to cost issues or simply because they can’t find the right fit. If the customer doesn’t feel valued at the shop and doesn’t find a sales assistant when assistance is needed with your products, they simply leave the store. This gives your shop a bad reputation.
2. Customers Are Not Willing To Share Their Needs With The Salesperson
Often, a customer feels intimidated when a salesperson approaches them, enquiring if they need any help. As a result, consumers simply prefer to look online to find the benefits or features of the product they are looking for to avoid as much interaction as possible. This is a difficult situation to tackle, as you can’t force someone to get comfortable in a situation.
3. Customers Lose Their Cool When Salespersons Have No Idea About The Product
Most customers approach a salesperson hoping to find immediate answers to their queries or when they have grown tired of looking for answers. However, when the salesperson they approach pulls out their tablet or laptop to find answers, customers are sure to grow impatient as it usually takes time. Proper training for sales assistants is one way to tackle this problem so that they never have to pull up a guide in front of the customers.
4. Not Counting The Customers Visiting The Stores
Not all who enter your store translate into paying customers, but this doesn’t mean that others aren’t customers. They entered the store, intrigued by its appearance or hoping they would get what they wanted from it. When you count the number of customers entering the store, you get an idea of what percentage translates to paying customers. Then it’s time to work your marketing tactics to raise the numbers so that a massive chunk of the people who enter actually purchase something from your stores.
5. Trying Out Dark Marketing Without Proper Data
Dark marketing works, and it’s a proven fact, but there are criteria. It works only when it’s targeted to the right group, and you need substantial data to find the perfect audience for it. If you are just planning to shoot in the dark, not even dark marketing can give results.
The Solution:
For offline stores, the best way to tackle the above problems is to invest in good retail analytics and virtual assistant that will help to bridge the gap between awareness and conversion. For example, try ComeBy’s retail analytics and virtual assistant. It will help you with your retail business growth by helping you understand footfall, consumer behaviour, customer shopping patterns, current market trends, and many more. This knowledge will help you equip your store just as your potential customers want. The results? increased store productivity and, consequently, increased retail sales.
